Dell, Inc. is a Fortune 500 Publically Traded Computer Corporation. Upon the start of my career at Dell online, there was no publishing system. Myself, another developer and an online manager coded and maintained the Small and Medium Business section of the Dell website which consisted of approximately 4500 content and product pages. I managed and coded all product content transitions, promotion content execution and daily site health reporting. Our team also did a lot of usability testing that was very in-depth. We set up beta sites and watched how people used the website. What worked and what didn't and of course, we were always surprised by the findings. The usability has been something I have used throughout my career even after leaving Dell. Knowing how people use websites, where they expect to find things and what they find easy and accessible is very valuable knowledge that I apply to every project I am involved in.
When I first began in SMB there was no VID (visual identity). Nothing was consistent and each segment almost looked like a different company. Dell hired several design agencies and our team worked with them to create a VID. We defined fonts, colors, image sizes and templates that are still used today. Once the VID was complete, we trained the global segments and other agency employees on how to use the guidelines. Dell e-business is a fast moving and profitable part of the Dell business. Our development team was part of the marketing division so we also worked with the print teams, email teams and Discounts and Coupons teams to make sure everything was consistent. It was a great position to be able to see the changes we made effect revenue and it also allowed me to work with a wide variety of global segments and teams.
I have worked very closely with Angela Kandis during her tenure at Dell, Inc. An experienced web designer and graphic artist, Angela demonstrated a keen knowledge of digital imagery and graphic design. Angela continually sought out avenues to strengthen and utilize this skill set, in the process establishing herself as the “go to” person for any imaging work for Dell.com within her business unit. Angela also sought opportunities to utilize her skills outside her functional role, assisting many cross-functional teams whenever assistance was needed. In addition to her professional career at Dell, Inc. Angela has bolstered her digital imaging skills through her work as an professional independent digital artist, where she has not only been able to expand the scope and breadth of her work beyond that which was required for Dell.com, but has also gained invaluable experience working with digital property rights.
Angela is team-oriented and can be relied upon to put group goals ahead of individual objectives. Angela’s desire to pursue the field of digital graphics design is a logical step and it is with highest recommendation that I write this letter.